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20131231
Search Results 0 to 4 of about 5 (some duplicates have been removed)
to be a search engine optimizer. what the hell are you talking about? you are going to be a search engine optimizer? what is search engine optimization? the whole industry came out of nowhere, because if i am in the tennis shoe business, whose tennis shoes, first when you put 10 issues in google? it produced a multibillion dollar industry overnight. billion knows when a more people start applying their brains to the problems of the world, what new jobs and industries will emerge. there is only one thing i can tell you him and that is in this hyper connected world, every job, every middle-class job is either going to go up, out, or down faster than ever. that is, it will require more education, whatever it is, if it is going to be --or people will be able to compete for it, and it will be outsourced to history has t faster than ever. connectivity hyperkineti will do. >> ok, right here in the aisle in the red. i have been taking a lot of courses and have been having so much fun. i resonate with that issue of -- everybody has access to. the question is people, how they come in and how they f
of times what their doing is really just search engine optimization, which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now have gotten rid of this bad information, actually it is still there. it's just push down in terms of relevance for the search engine so it doesn't come up as highly. >> i like to think that they displace the information. >> it comes up on page five instead of on page one. >> we have another question in the front. >> my name is robyn. my question is, what happens when social may misinterpret a piece of information that becomes publicly available? like it's a screenshot of somebody as a racist rally that the to be -- that they happen to be just walking along the street at the time. you pass this along to the employer. and adverse proceeding issue from the. can you be liable for negligence or defamation? >> whether or not we can be liable, i would need to -- >> have you experienced -- >> we have not had that experience. to reiterate a couple of points, we are looking f
in particular, in some cases, look, they're hiring a search engine optimization company, helping them clean up negative review. that's what this was. imagine trying to find a contractor and some 17-year-old has written the posting. >> i use it a lot but i think the key is maybe being a skeptical user. know how to read them and what kind of things to look for. >> when you see a billboard on the side of the road, you know it's an advertisement. look for specific information. anything that's general or just, hey, it's great, don't believe that. look for specific information. compare reviews across different websites. you have to use your common sense. if it sound like something that isn't specific enough about this business, know there are real reviews and fake ones, too. it is false advertising. those are the laws in new york that the attorney general is going after, false advertising. be a skeptic, that's right. she called it her bs radar. >> i'm happy that you got an attorney general doing his job and going after these things but come on, really, did you think they were all real. >> news flash
of what we do, i mean, i guess the scary part is when you feel like you've become a slave to search engine optimization. >> what's crowded out? at the "new york times" where you -- >> how does any story that takes real investment, i mean, look, when you read the paper every day, there's lots and lots of intelligent sounding stories in that paper, okay? they are still intelligent. if you know them from the inside and you've done them for 20 and 30 and 35 years, you do know that there's a quality to many, many of the stories, done in a day what used to take a week, okay? i mean, there's a classic example is -- i'm not a story every story is great, but it has to be valid, do something, and back in the mid-1980s when nobody in this town -- everybody in hollywood talked about what a monster he was, running entertainment business out of caa, and is corrupt, evil, crooked, whatever, and there was never one single newspaper story about him, none. he prided himself op doing this in the dark. i'm sitting on the "wall streett journal" citying, well, screw that, we'll get him on the front page of the
Search Results 0 to 4 of about 5 (some duplicates have been removed)